# 1PNQ MEDIA - Digital Marketing Agency


## Posts

- [A mistake that most make, but can cost your ads or even your business](https://1pnqmedia.com/1901/): A mistake that most make, but can cost your ads or even your business Not only is this a mistake for ads, but also for your business. What is it? You are advertising your product or service, not the benefit People want the benefit of the product/service. Let’s take an example, you have a toothache, […]
- [A common but stupid mistake](https://1pnqmedia.com/1770/): A common but stupid mistake What you are about to hear me say, you might be like “Dah Liam, why would I not?”. But hear me out. It is very common for people to get caught up and think that people need to know your name more than your work. I will give you an […]
- [You can’t bore people to click](https://1pnqmedia.com/1568/): You can’t bore people to click Let’s say you are in a seminar for an hour, and it is boooooooooring. Boring to the point where you almost fall asleep. At the end, the person says there is an option to do a second seminar for some extra money. Would you sign up for the second […]
- [Make It Simple](https://1pnqmedia.com/1564/): Make It Simple If you mess this up, it guarantees that no one will convert from your ads. If you confuse the person reading, they will swipe. It will go like this: they read your ad, they think. I have no idea what this is about Swipe There you go, you’re done, you had a […]
- [“BuT i GoT x AmOnT oF iMpReSsItOiNs”](https://1pnqmedia.com/1560/): “BuT i GoT x AmOnT oF iMpReSsItOiNs” You could have 1 million impressions, but if none of them pay you, all you have is a number on the screen. Your ads should be focused on conversions, not views because if your ad shows up on someone’s screen for a split second, it counts as a […]
- [41.6x return on investment](https://1pnqmedia.com/1557/): 41.6x return on investment The good thing about ads it doesn’t have a limit on how much you can make back. So you could make 2x, 10x or 100x. But there are some factors needed if you want the most return on investment The reason why most ads don’t see results like 41.6x is because […]
- [What is in it for me?](https://1pnqmedia.com/1549/): What is in it for me? We have been in business for 5+ years Multiple 5* reviews High quality Affordable pricing See how boring that was and how much you wanted to click off because you don’t care. Why should you care? It has given you no reason why you should keep on reading. It […]
- [This will make or break your ads](https://1pnqmedia.com/1546/): This will make or break your ads This is the most important part of your entire ads, if you stuff it up your ads won’t perform. What is it? Targeting the right people. Let’s take an example: you are a fisherman and have a bunch of fish to sell. You decide to go onto the […]
- [You can’t pay the bills with being clever](https://1pnqmedia.com/1539/): You can’t pay the bills with being clever When you look at the big companies advertisements, what do you see? Their ads are clever, funny or weird. Now because you have seen the big company do it everyone thinks that is how you are supposed do marketing. “If it didn’t work, why would they spend […]
- [Common mistake that is burning your ad spend](https://1pnqmedia.com/1529/): Common mistake that is burning your ad spend Facebook advertisements can have unlimited potential for your business, but unless you know what you are doing, they can be a waste of money. I understand that at the start, it is overwhelming with all these numbers and words you are unfamiliar with. You are not the […]
- [Weird but true - automation sucksssss](https://1pnqmedia.com/1457/): Weird but true – automation sucksssss Been testing out a LOT in my business and client businesses. AI is the current marketing gospel. Doing things manually is medieval. Can’t be doing anything yourself, it’s unbecoming.  AI takes care of marketing and copy and making dinner reservations and making coffee. You just show up and look […]
- [Do You Make This Mistake In Marketing?](https://1pnqmedia.com/1285/): Do You Make This Mistake In Marketing?⠀Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending over $1000/day using Google AdWords and the ROAS was +/- 5. ⠀Meaning: for every $1 that was put in we were […]
- [Achieving Top Of Mind Awareness In Your Market](https://1pnqmedia.com/1275/): Achieving Top Of Mind Awareness In Your Market⠀Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind?⠀You’ve answered these in your mind, which is […]
- [Get More Sales By Improving Your Writing (part 3 - Stop Waffling Around)](https://1pnqmedia.com/1266/): Get More Sales By Improving Your Writing (part 3 – Stop Waffling Around) In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your marketing. If you haven’t checked out the previous two instalments, they’re here: You know what really kills sales? Being boooooooooooring. […]
- [Get More Sales By Improving Your Writing (part 2 - The Undefeated BAR test)](https://1pnqmedia.com/1217/): Get More Sales By Improving Your Writing (part 2 – The Undefeated BAR test) In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out. Alright, now your content looks the part. It’s time we make it actually easy to breeze through for a […]
- [How To Write An Ad That Gets You New Clients (Part 1)](https://1pnqmedia.com/1209/): How To Write An Ad That Gets You New Clients (Part 1) Here’s something I discovered after being in marketing for almost 20 years.  Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable. But if they don’t get clients… who cares? In […]
- [How To Write Ads, Reports, Blogposts and Scripts That SELL](https://1pnqmedia.com/1087/): How To Write Ads, Reports, Blogposts and Scripts That SELL The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s dead wrong. It’s more like 5% of content gets 95% of views. Do you know why? Because most content is BOOOOOOOOOOORING. […]
- [Mass Marketing Doesn’t Work. Do This Instead:](https://1pnqmedia.com/1075/): Mass Marketing Doesn’t Work. Do This Instead: Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and the money to pay me’. Two problems with that: It doesn’t narrow things down a lot. It only works if you have an unlimited marketing […]
- [Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)](https://1pnqmedia.com/1069/): Why “Spray And Pray” Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead) Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending money on ads without knowing if they’ll bring in a single customer […]
- [The Importance of Testing in Marketing](https://1pnqmedia.com/1063/): The Importance of Testing in Marketing When running ads, one of the most critical principles is testing—specifically, testing one variable at a time. Many people make the mistake of trying to test too many things simultaneously, like different headlines, body copy, creatives, audiences, age groups, and genders, all at once. This approach can lead to […]
- [What About Brand Building?](https://1pnqmedia.com/1059/): What About Brand Building? Brand building is often touted as the cornerstone of successful marketing, but in reality, it has kept many businesses stuck in outdated practices. While branding is important, it should never be the primary goal of your advertising efforts—especially if you’re working with limited budgets. Branding as a Secondary Priority Branding should […]
- [Make It Simple](https://1pnqmedia.com/1055/): Make It Simple Simplicity is key in effective marketing and sales. This principle is rooted in the idea that the simpler and clearer your message or instructions, the better your results will be. This concept, often referred to as “Occam’s Razor,” suggests that the simplest explanation or solution is usually the best. In the context […]
- [Why You Should Always Be Thinking About New Ads](https://1pnqmedia.com/963/): Why You Should Always Be Thinking About New Ads “Heyyyyyy, what’s new with you!?” It’s a pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:  “Hey, what’s old?”  or  “Hey, tell me what I already know”.  We ask what’s NEW. Because ‘NEW’ is exciting! And […]
- [Your Marketing Needs To Be Measurable](https://1pnqmedia.com/831/): Your Marketing Needs To Be Measurable In the world of advertising and marketing, one principle stands out as timeless and indispensable: the need for measurable results. Over a century ago, a prominent marketing book highlighted the importance of knowing what returns are generated by advertising efforts. The book’s author lamented that most advertising was done […]
- [Two-Step Lead Generation: A Modern Approach to Effective Marketing](https://1pnqmedia.com/743/): Two-Step Lead Generation: A Modern Approach to Effective Marketing When it comes to effective marketing, one of the most powerful techniques you can employ is two-step lead generation. Unlike the traditional one-step approach, where you directly pitch your product or service to a broad audience, two-step lead generation allows you to narrow down your focus […]
- [Irresistible Offer: How to Make Your Marketing Compelling](https://1pnqmedia.com/735/): Irresistible Offer: How to Make Your Marketing Compelling Every ad needs a clear purpose. This isn’t about having a grand philosophical point but a specific, actionable objective. This is crucial for measuring, tracking, and ensuring accountability in your marketing efforts. At its core, every ad should include an offer that prompts the audience to take […]
- [Know Your Audience](https://1pnqmedia.com/731/): Know Your Audience A common mistake among business owners, especially local business owners, is failing to identify their audience bias. They often assume everyone is their customer, thinking they can sell to anyone, but that’s far from the truth. There’s always a bias: you might sell primarily to men, women, a certain age group, or […]
- [Razor-Sharp Messages That Cut Through the Clutter](https://1pnqmedia.com/718/): Razor-Sharp Messages That Cut Through the Clutter Imagine you’re at a crowded train station during rush hour. You need to get the attention of a specific person in the throng. The simplest method is to call out their name—something we’re conditioned to respond to from birth. This principle applies to marketing as well. In a […]
- [What Is Good Marketing?](https://1pnqmedia.com/709/): What Is Good Marketing? We’ve discussed the pitfalls of bad marketing, so let’s explore what constitutes good marketing—marketing that actually works. Just like good selling or good cooking, good marketing focuses on a few key elements. Master these, and you’ll be successful in any market, language, or location. Good marketing boils down to three core […]
- [The Problem with Most Marketing Campaigns](https://1pnqmedia.com/701/): The Problem with Most Marketing Campaigns A seasoned marketer, once discussed the common advice to “just put a puppy in the ad; it’ll grab attention.” While a puppy might make the ad memorable, if viewers don’t remember the product, the ad has failed. The purpose of an ad is to sell, not just to entertain. […]
- [The secret to getting your message to ANYONE](https://1pnqmedia.com/676/): The secret to getting your message to ANYONE Next time you create an ad, ask yourself: “Is my message so sharp that I could cut myself with it?” If not, you’ve got work to do if you plan on making substantial money from it. In today’s fast-paced world, your message needs to be as sharp […]
- [Unlock the Power of Advertising: The One Principle You Can't Afford to Ignore](https://1pnqmedia.com/665/): Unlock the Power of Advertising: The One Principle You Can’t Afford to Ignore Have you ever heard the old adage, “What is measured, improves”? It’s a fundamental truth in the realm of advertising. If you’re looking to turbocharge your ad results swiftly and significantly, here’s a game-changing strategy: make them measurable. Imagine this: every ad […]
- [Do you want to dive into a pool of gold like Scrooge McDuck using Meta ads?](https://1pnqmedia.com/628/): Do you want to dive into a pool of gold like Scrooge McDuck using Meta ads? I’m guessing that you don’t have a pool of gold and I am also assuming you are not a duck. If you know what you are doing Meta advertisements have the potential for HUGE GAINS. If you don’t it’s […]

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