Make It Simple Simplicity is key in effective marketing and sales. This principle is rooted in the[…]

Why You Should Always Be Thinking About New Ads “Heyyyyyy, what’s new with you!?” It’s a pretty[…]

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Know Your Audience A common mistake among business owners, especially local business owners, is failing to identify[…]

Razor-Sharp Messages That Cut Through the Clutter Imagine you’re at a crowded train station during rush hour.[…]

What Is Good Marketing? We’ve discussed the pitfalls of bad marketing, so let’s explore what constitutes good[…]

The Problem with Most Marketing Campaigns A seasoned marketer, once discussed the common advice to “just put[…]

The secret to getting your message to ANYONE Next time you create an ad, ask yourself: “Is[…]