Why You Should Always Be Thinking About New Ads “Heyyyyyy, what’s new with you!?” It’s a pretty common way to greet someone when you haven’t[…]

Your Marketing Needs To Be Measurable In the world of advertising and marketing, one principle stands out as timeless and indispensable: the need for measurable[…]

Two-Step Lead Generation: A Modern Approach to Effective Marketing When it comes to effective marketing, one of the most powerful techniques you can employ is[…]

Irresistible Offer: How to Make Your Marketing Compelling Every ad needs a clear purpose. This isn’t about having a grand philosophical point but a specific,[…]

Know Your Audience A common mistake among business owners, especially local business owners, is failing to identify their audience bias. They often assume everyone is[…]

Razor-Sharp Messages That Cut Through the Clutter Imagine you’re at a crowded train station during rush hour. You need to get the attention of a[…]

What Is Good Marketing? We’ve discussed the pitfalls of bad marketing, so let’s explore what constitutes good marketing—marketing that actually works. Just like good selling[…]

The Problem with Most Marketing Campaigns A seasoned marketer, once discussed the common advice to “just put a puppy in the ad; it’ll grab attention.”[…]

The secret to getting your message to ANYONE Next time you create an ad, ask yourself: “Is my message so sharp that I could cut[…]

Unlock the Power of Advertising: The One Principle You Can’t Afford to Ignore Have you ever heard the old adage, “What is measured, improves”? It’s[…]