Achieving Top Of Mind Awareness In Your Market

Achieving Top Of Mind Awareness In Your Market⠀Plenty of brands and companies have top of mind awareness.[…]

Get More Sales By Improving Your Writing (part 3 – Stop Waffling Around)

Get More Sales By Improving Your Writing (part 3 – Stop Waffling Around) In this article series[…]

Get More Sales By Improving Your Writing (part 2 – The Undefeated BAR test)

Get More Sales By Improving Your Writing (part 2 – The Undefeated BAR test) In the last[…]

How To Write An Ad That Gets You New Clients (Part 1)

How To Write An Ad That Gets You New Clients (Part 1) Here’s something I discovered after[…]

How To Write Ads, Reports, Blogposts and Scripts That SELL

How To Write Ads, Reports, Blogposts and Scripts That SELL The Pareto Principle states that 20% of[…]

Mass Marketing Doesn’t Work. Do This Instead:

Mass Marketing Doesn’t Work. Do This Instead: Quick question: who’s your ideal customer? A lot of business[…]

Why “Spray And Pray” Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)

Why “Spray And Pray” Marketing Is A Surefire Way To Waste Your Ad Budget (And What To[…]

The Importance of Testing in Marketing

The Importance of Testing in Marketing When running ads, one of the most critical principles is testing—specifically,[…]

What About Brand Building?

What About Brand Building? Brand building is often touted as the cornerstone of successful marketing, but in[…]

Make It Simple

Make It Simple Simplicity is key in effective marketing and sales. This principle is rooted in the[…]