Get More Sales By Improving Your Writing (part 3 – Stop Waffling Around) In this article series we’re covering better writing and how you get[…]

Get More Sales By Improving Your Writing (part 2 – The Undefeated BAR test) In the last article we made sure that your content doesn’t[…]

How To Write An Ad That Gets You New Clients (Part 1) Here’s something I discovered after being in marketing for almost 20 years.  Most[…]

How To Write Ads, Reports, Blogposts and Scripts That SELL The Pareto Principle states that 20% of content online gets 80% of the views. That’s[…]

Mass Marketing Doesn’t Work. Do This Instead: Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of:[…]

Why “Spray And Pray” Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead) Spending money on ads is scary[…]

The Importance of Testing in Marketing When running ads, one of the most critical principles is testing—specifically, testing one variable at a time. Many people[…]

What About Brand Building? Brand building is often touted as the cornerstone of successful marketing, but in reality, it has kept many businesses stuck in[…]

Make It Simple Simplicity is key in effective marketing and sales. This principle is rooted in the idea that the simpler and clearer your message[…]

Why You Should Always Be Thinking About New Ads “Heyyyyyy, what’s new with you!?” It’s a pretty common way to greet someone when you haven’t[…]