You can’t bore people to click

Let’s say you are in a seminar for an hour, and it is boooooooooring.

Boring to the point where you almost fall asleep.

At the end, the person says there is an option to do a second seminar for some extra money.

Would you sign up for the second seminar?

NO

Why?

Because you hated your time, it was boring.

Now take that and change it from the seminar to your ads.

It will be the same result.

Your ads won’t convert.

If your ad is boring, you won’t get results.

I can’t see any situation where being boring would come in handy.

Unless you want to put people to sleep or make them leave the room.

People will scroll if they are not interested in reading on.

If you make it boring, guess what happens.

SCROLL!

Especially nowadays, when everyone has a low attention span.

If they dislike it, they will swipe and consume the next piece of content instead.

That is why you must make it interesting to hook the reader’s attention.

You could have the best call to action, but if no one reads it, is it really a good call to action

Keep that in mind when you are creating your ads.

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