Make It Simple

If you mess this up, it guarantees that no one will convert from your ads.

If you confuse the person reading, they will swipe.

It will go like this: they read your ad, they think.

I have no idea what this is about

Swipe

There you go, you’re done, you had a chance to convert the person, and they swiped past.

They could be the most qualified person ready to give you money, but if they have no idea what the ad is about or are confused about the ad, they are gone.

Just like that, there goes your potential money.

That is why you need to keep it simple and easy to understand.

It should be easy enough for a 12-year-old to read your ad and not only be able to read it but also know what the ad is about.

Even if it is super simple, that will work better than super confusing, where no one knows what your ad is about.

Remember simple, not complex.