“BuT i GoT x AmOnT oF iMpReSsItOiNs”

You could have 1 million impressions, but if none of them pay you, all you have is a number on the screen.

Your ads should be focused on conversions, not views because if your ad shows up on someone’s screen for a split second, it counts as a view.

What is more impressive, 100,000 impressions or 100 conversions?

It is the 100 conversions.

Now, if those 100,000 impressions were really qualified, you could get more than 100 conversions from them.

You would have to make the ads about conversions.

If your ads were broad, it is less likely to reach the people who would pay you.

Think of it like this: your potential client is a drop of oil in a water bucket.

Now, if you drop it in the middle of the sea, it would be harder to find.

The bucket is a targeted ad, and the ocean is the broader ad.

You want to focus on targeting the people who will pay you.

So, focus more on targeting and don’t make your ad broad.