The secret to getting your message to ANYONE

Next time you create an ad, ask yourself: “Is my message so sharp that I could cut myself with it?” If not, you’ve got work to do if you plan on making substantial money from it. In today’s fast-paced world, your message needs to be as sharp as a razor.

The Most Important Task of Your Ad
Seeing an ad is no longer a novel experience. Social media is a constant barrage of ads and messages vying for our attention. With so much information bombarding us daily, we’ve become experts at subconsciously filtering out anything boring or uninteresting.

When our brains detect another run-of-the-mill ad, we scroll past it without a second thought. Our brains are hardwired to seek out dopamine as quickly and efficiently as possible. If your message doesn’t cut through this filter, you won’t even get the chance to grab someone’s attention.

Crafting a message that breaks through is challenging, but understanding why most ads fail can help you achieve exactly what you want.

The Parrot Problem
Have you ever seen an ad that felt like you’ve heard the exact same message a hundred times? That’s because many businesses don’t create original messages. They have enough on their plates with products to sell and clients to serve, so they copy what competitors are doing. It’s simple, time-saving, and it “works,” right?

Wrong. Your competitors likely copied their ads from someone else, who copied from someone else, leading to a cycle of recycled, uninspired messages. This is why ads often feel stale and why our brains easily filter them out—they’re all the same and they’re boring.

Now that you understand this, the first step to making your ads stand out becomes clear.

Break the Pattern
Don’t limit yourself to what your competitors are doing—they probably don’t know what they’re doing either. Be open to testing new ideas. Make your message unique, exciting, useful, and interesting.

Whatever you do, your message needs to grab the attention of your perfect customer. The easiest way to do this is by talking about something they deeply care about.

And here’s a secret: Everyone cares about themselves the most.

To capture your target audience’s attention, focus on them—their interests, thoughts, and what excites them. It’s not about your 40 years of experience or the price of your products. People don’t care about your company, product, or service. They care about what it can do for them.

If you can show them exactly that in your ad, your message will break through the clutter and make them pay attention. That’s what you want.

Don’t echo what everyone else is saying. Talk about something that your perfect customer can’t ignore. That’s how your message cuts through the clutter like a hot knife through butter.

P.S. If you want to get started with Meta Ads today. And if you’d like us to assess your specific situation, get in touch with us for free, and let’s get to know each other!