This will make or break your ads

This is the most important part of your entire ads, if you stuff it up your ads won’t perform.

What is it?

Targeting the right people.

Let’s take an example: you are a fisherman and have a bunch of fish to sell.

You decide to go onto the footpath to sell your fish. 

If you are lucky you might sell fish to 1 person a day.

Why is that because the people are on a walk, not trying to buy fish. 

But let’s say you go and sell at a fish market your sales will be OVER 1000X compared to the footpath. 

Why is this?

Because the people who are around you want to buy fish.

Now think of that example as targeting your ads to the correct people.

If your ads ain’t shown to the right people it is like selling fish on the footpath.

It can make or break your ads.

Let me take a real world example.

Why haven’t you seen Lamborghini advertise on TV?

Because their target audience doesn’t watch TV.

There target audience is the rich and rich don’t watch TV.